Brand Identity
2022
GYMTECH
Gymtech has aimed to revolutionize the sports industry by offering products that are distinctly different, challenging the existing norms. Positioned at the convergence of design, fashion, and technology, Gymtech's mission is to innovate and inspire individuals at every level to exceed their own expectations and ambitions.
Since its inception, we've taken the helm as Creative Lead, working towards crafting a permanent identity for this startup that seamlessly merges a modern vision of sport, lifestyle, and technology. We crafted the brand identity, photo and video shoot’s Art Direction and production, and the SoMe identity.
Gymtech has aimed to revolutionize the sports industry by offering products that are distinctly different, challenging the existing norms. Positioned at the convergence of design, fashion, and technology, Gymtech's mission is to innovate and inspire individuals at every level to exceed their own expectations and ambitions.
Since its inception, we've taken the helm as Creative Lead, working towards crafting a permanent identity for this startup that seamlessly merges a modern vision of sport, lifestyle, and technology. We crafted the brand identity, photo and video shoot’s Art Direction and production, and the SoMe identity.
THE APP
The video was created in various formats, including a website header, to showcase the new and innovative sportswear and products all at once.
Photoshoot to pomote the product
THE WEBSITE
THE PRODUCTA SHORT + A HUB
The Power Hub feature three programs and 20 intensity levels to perfectly match your fitness level. And with a 100Hz ouput capacity, the Pro Shorts have enough juice transfered through the electrostimulator patches, to challenge anyone - from complete beginners to Olympic medalists*
*Gymtech branding text copywrite
*Gymtech branding text copywrite